About Sola Insurance
Over the past 25 years, wind/hail has surpassed hurricanes as the costliest natural disaster in total insured losses (Aon). Annual losses have grown from roughly $5B to approximately $50B. Meanwhile, the frequency and severity of events have remained relatively flat. The traditional, contractor-led, subjective process incentivizes over-replacement and fraud. Losses rise, premiums and deductibles follow, and homeowners ultimately bear the cost. Today, home insurance is heavily reliant on contractor-driven inspections and subjective claims handling. This structure incentivizes over-replacement and fraud, inflating losses year after year. Carriers have responded with higher premiums, higher deductibles, more exclusions, and reduced coverage. In many markets, wind/hail deductibles now exceed the cost of replacing a roof, undermining one of the core value propositions of homeowners insurance. Sola saw an opportunity to rebuild the insurance product, underwriting, and claims process itself. We designed a wind/hail policy around objective weather verification and a data-driven claims model. By removing subjectivity from underwriting and claims, we materially reduce fraud exposure and improve loss performance. That structural efficiency allows us to offer affordable coverage with no wind/hail deductible, enabling homeowners to fully replace a hail-damaged roof with no out-of-pocket expense.